Marketing Projects

Below you will find key projects from my master's program that help showcase the skills I have acquired in my courses. I am a recent graduate from the University of Denver, where I received my Master's in Marketing Communication Management.

Communications Plan

The goal of this project was to create clear and effective communication of important information vital to any business interaction.

Strategic Marketing Plan

The goal of this project was to create a marketing plan that specifies a variety of activities to be implemented and evaluated in order to meet or exceed performance objectives.

Mobile Marketing Plan

The goal of this project was to create a mobile marketing plan with a budget that will increase sales and engagement.

Mobile Marketing Strategy

Summary of Contents

References

Mobile Marketing Strategy

Social Media Plan

The goal of this project was to present the best practices in strategy, tactics, and measurement as a way to engage targeted audiences and improve brand presence.

Social Media Plan

Organizational Overview

References

Social Media Plan

Web Copywriting

This is project focused on web optimized copy writing and search engine optimization. I chose an organization that a friend has volunteered with and reworked the copy on one of their pages to make it easier to read.

Digital Content Strategist Case Assignment

This is a project I did for a job interview process. It was an unpaid project and I was given 5 days to complete it.

The objective of this assignment is to evaluate my ability to develop and execute a strategic, mission-aligned social media plan for Marian. It assesses skills in content strategy, audience targeting (prospective students, alumnae, current families, and junior high girls), creative development, and platform-specific execution across Instagram, TikTok, LinkedIn, and Facebook. The assignment required building a cohesive content calendar, creating mock social assets, proposing an evergreen content series, defining KPIs, and demonstrating how Marian’s mission and core values can be effectively translated into engaging digital storytelling.